The Story

About Kipling Lee

Made by a 40-year operator — Inc. 500 twice, SBA Small Business of the Year — not a tight-jeans, hair-bun agency with an attitude.

Kipling Lee
40
Years in Business
INC 500 (Fastest-Growing Companies in America)
Qualified Remodeler Top 500 (Consecutive Years)
Cover of Replacement Contractor (Sept 2003)

I started selling home improvement products in 1986 with AMRE in Charlotte, NC. It was one of the first major home improvement companies in the country. The training was structured, disciplined, and built around one-call close. I still use those same principles today.

"I learned to sell in 1986. The technology changed. The human didn't." — Kipling Lee
"I hated giving advertisers money. Spent $100, half worked — damned if I knew which half. Now you do. The system tracks what gets 30,000 views vs 300. We don't waste it. And we don't spend your money — you do." — Kipling Lee

Kip ran a company that made the Inc. 500 twice — Coastal Empire Exteriors, Savannah’s SBA Small Business of the Year. He’s been featured on the cover of Replacement Contractor Magazine (September 2003, byline by the late Jim Cory) and sat at the mastermind tables alongside the top operators in the home improvement industry for four decades.

Those 40 years of marketing — $1M+ annual budgets, six-figure agency retainers, every growth lever pulled — is what he poured into building The AI Office.

The only thing that ever stopped you was the story you told yourself.

"40 years of marketing. $1M+ annual budgets. INC 500. Built an AI company. The only thing that ever stopped you was the story you told yourself." — Kipling Lee
"The same wisdom Gino Wickman teaches in Traction — Rocks, Scorecard, IDS, right people right seats — I've been saying it for 40 years. Different words, same truth." — Kipling Lee

Press & Recognition

Before the AI office — the company that earned the rolodex.

Forty years of operator experience. A rolodex of the people who built this industry. Now encoded into software every contractor in America can run.

Cover Feature
Replacement Contractor
September 2003
Byline: Jim Cory
Inc. 500
Fastest-Growing
Private Companies
Two-time honoree
Qualified Remodeler
Top 500
2004–2007 · Peak #168
Replacement Contractor
RC 100
2004–2007 · 4 consecutive years
SBA
Small Business
of the Year
Savannah, GA

Industry source — quoted by Jim Cory in Replacement Contractor & Qualified Remodeler

The late Jim Cory — senior contributing editor across SGC Horizon’s trade press — put Kip on the cover in ’03 and came back for expert quotes whenever he needed an operator who had done the reps. A few of the pieces Kip was quoted in:

  • “Fat wallet disease” — contractor complacency in boom times
  • Training installation crews in-house vs. subcontracting
  • Crew barbecues — how team culture drives retention

Mentors & the mastermind room

Joe Talmon mentored Kip 1:1 for 20 years and was inducted as a Legend of the Home Improvement Industry in the latest class. Tim Musch (MarketSharp) was inducted in 2022. Rich Harshaw took Kip on as his first home improvement client and the only one who ever owned his own material — because Kip was as deep in the work as Harshaw was.

Mastermind seats: Dave Yoho’s inaugural HIPIS “Young Guns”; a separate mastermind hosted by Rick Grosso; and a mastermind with Brian Gottlieb (Tundraland — $150M exit to Leaf Home, author of Beyond the Hammer, Legend inductee). All told, personal relationships with 15–20 of the Legends of the Home Improvement Industry — the award H.I.M.S. has issued since 1986, including Rick Wuest (Thompson Creek Window Company) and Nino Vitale (TEMO Sunrooms).

The company behind the track record

Coastal Empire Exteriors — Savannah, GA · sunnyroom.com. At its peak (2005): $5.96M in annual revenue, 91% year-over-year growth, 497 installed jobs in a single year. Sunrooms, windows, siding, and exterior remodeling. That rolodex — 40 years of it — is the moat myEASysystem is built on.

See Kip in action

40+ years of home improvement, sales, and running companies. These are my first attempts at video — direct, no-BS, still learning.

More videos on YouTube →

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