Building in public

The blog

A 40-year home improvement operator — INC 500 twice, cover of Replacement Contractor — documenting how 997Website gets built. Honest posts. No fluff. If it helps one owner pick up the phone, it worked.

• April 11, 2026 Your Google Business Profile Is Free. Why Haven't You Set It Up? It's free. It takes 20 minutes. And it's probably the single most important thing you can do for your local business online.
• April 9, 2026 What Exactly Does $997 Get You? Here's the Full List. People ask 'what's the catch?' There isn't one. Here's exactly what you get, line by line.
• April 7, 2026 The Nephew Problem (And Why Your Website Is Still Broken) Everyone knows someone who can 'build a website.' Very few of those websites actually work. Sound familiar?
• April 6, 2026 What Is SEO? (In Plain English, Finally) Every marketing company throws around 'SEO' like you should know what it means. Here's the plain-English version.
• April 5, 2026 What Makes 997Website Different From Every Other Web Company We're not an agency. We're not a freelancer. We're a machine built by 40 years of field intelligence. Here's what that means for you.
• April 3, 2026 5 Signs Your Website Is Actually Hurting Your Business A bad website is worse than no website. If you see these 5 signs, your site is actively costing you money.
• April 1, 2026 Why Don't You Have a Website? 28% of businesses on Google have no website. Your competitor does. Here's why that's costing you real money every single day.
• March 24, 2026 You Won't Like It. You'll Love It. No polish for the camera — just the story of a guy who's spent 40 years in the field and refuses to watch small business owners get ripped off on websites.

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