What Is SEO? (In Plain English, Finally)
Every marketing company in America says "we do SEO." Most of them can't explain what it means in a sentence. So let me:
SEO is how you convince Google to show your business when someone searches for what you do.
That's it. Someone types "plumber near me" and Google decides who shows up first. SEO is the work that makes Google pick you.
How Google decides
Google's algorithm looks at hundreds of factors, but for a local small business, the big ones are:
- Your website exists — no website = you barely exist to Google
- Your Google Business Profile — filled out, photos, hours, category
- Reviews — more reviews + higher rating = higher ranking
- Your website says what you do and where — "HVAC repair in Savannah GA" on your site tells Google exactly when to show you
- Mobile-friendly — Google penalizes sites that don't work on phones
- Speed — slow sites get pushed down
What you don't need
You don't need a $500/month SEO package to rank in a local market. You need a properly built website with the right words on it, a clean Google Business Profile, and some reviews. That's 80% of the battle for most small businesses.
What we do
Every 997 website comes with basic SEO built in — your services, your area, your name on every page, structured data so Google understands your business, mobile-optimized, fast. It's not voodoo. It's just doing it right.